Welcome to our latest post! Today, we're diving into the exciting world of car wrapping businesses, a sector that's gaining traction due to the effectiveness and affordability of vehicle wraps as an advertising medium. Here are some key industry stats to set the stage:
- The global automotive wrap films market was valued at USD 5.8 billion in 2022.
- Projections of this market is positive with a compound annual growth rate (CAGR) of 22.2% from 2023 to 2030.
- Vehicle wraps generate up to 600 impressions per mile, making them a highly visible form of advertising.
- Mobile outdoor advertising, such as vehicle wraps, has a 2.5 times higher attention rate than static outdoor ads
- A staggering 97% of people remember seeing a vehicle wrap advertisement.
These stats highlight the potential of automotive wrap films, which not only protect vehicle paints and offer color options, but also eliminate the need for a full paint job. Now, let's delve deeper into this dynamic industry and explore how it could benefit your business to help it succeed in this booming industry.
1. High-Quality Wrap Films
The heart of any car wrapping business is the wrap film itself. These films come in a variety of colors and finishes, including popular choices like matte black, carbon fiber, and brushed aluminum. The quality of the wrap film is crucial as it directly impacts the final look of the vehicle and the longevity of the wrap. Top market players like Avery Dennison and 3M Company are known for their high-quality automotive wrap films.
2. Design Software
A good design software is essential for creating eye-catching and unique vehicle wraps. This software allows businesses to create custom designs that can be scaled to fit any vehicle size.
3. Printing Equipment
High-quality printing equipment is necessary to transfer the custom designs onto the wrap films. These printers must be capable of producing high-resolution prints that maintain their color and clarity when applied to the vehicles.
4. Installation Tools
Installation tools such as squeegees, heat guns, and cutting tools are necessary for the application of the wrap onto the vehicle. These tools ensure a smooth and bubble-free application, which is crucial for the overall look of the wrap.
5. Training and Expertise
Having proper training and expertise in vehicle wrapping is crucial. This includes knowing the wrapping process, understanding the materials, and being able to troubleshoot any installation issues that may come up. It's important to have all of this knowledge and skill to ensure a successful vehicle wrap.
6. Marketing Strategy
Given the effectiveness of vehicle wraps as a marketing tool, it's no surprise that a solid marketing strategy is a must-have for any car wrapping business. Vehicle wraps generate up to 600 impressions per mile and have a recall rate of 97%. Therefore, showcasing your work on your own company vehicles can serve as a mobile billboard, advertising your services wherever you go.
In conclusion, running a successful car wrapping business requires a combination of high-quality materials, the right tools, proper training, and a solid marketing strategy. As the industry continues to grow, businesses that equip themselves with these essential supplies will be well-positioned to ride the wave of this booming market.
Sources:
https://totaltruckbranding.com/blog/vehicle-wrap-marketing-statistics-you-should-know-in-2023/
https://blog.gitnux.com/vehicle-wrap-marketing-statistics/
https://www.grandviewresearch.com/industry-analysis/automotive-wrap-film-market